🎥 Trijber Media Insights #1

The Vision Behind Trijber Media and Content as a Service

In the first episode of Trijber Media Insights, we sit down with Rolf Trijber, founder of Trijber Media. We talk about the origins of the company, the philosophy behind Content as a Service, and why consistent visibility has become essential for modern organizations.

Trijber Media was born shortly after Rolf’s departure from a previous studio — not out of necessity, but out of conviction. A deep passion for visual storytelling, combined with new technologies, made it possible to rethink how high-quality content is created: less complex, less time-consuming, and far more effective for clients.

The problem we solve

Many organizations want to be visible, but struggle with the same challenges:

• Content creation takes too much time

• The process feels complex

• Traditional agencies are expensive

• There is no in-house marketing or video team

Trijber Media approaches this differently. By working with AI-assisted multi-camera setups and a highly structured production workflow, we can record multiple people in a single day and produce content that lasts for months. Clients provide the topics — we take care of everything else.

From one recording to a content engine

At Trijber Media, a podcast or interview is never just “one video.” It is the starting point of a complete content flow:

• Video + podcast

• Full transcript

• Highlights and short video snippets

• Social-first videos with clear calls-to-action

• Distribution across LinkedIn, websites and other platforms

This approach ensures long-term visibility and authority. Because one video is not a strategy.

Why visibility feels so difficult

Not because there is too much competition, but because many companies believe everything must be perfect. It doesn’t. What matters is sharing knowledge, staying relevant to your audience and showing up consistently. On LinkedIn, your audience is already there — video helps you stay top-of-mind.

Content as a Service (C.a.a.S.)

Our model is called Content as a Service. In practice, this means:

• Pre-production (topics, formats, questions)

• Production (video, vodcasts, interviews)

• Post-production (editing, snippets, formats)

• Distribution (planning and publishing)

The client approves — we execute. Simple, scalable and fully managed.

Why video is at the core

Video generates up to 1400% more engagement than text alone. People choose how they consume content: watching, listening or reading. Video strengthens your message, builds trust and positions your organization as an authority within its niche.

Going viral is not the goal. Relevance is.

Consistency beats viral content

Ten relevant decision-makers watching your content is worth more than a thousand viewers who are not your audience. Consistent presence builds recognition, trust and authority over time. If you don’t do it, your competitors will.

The human side

Outside of work, Rolf finds energy in sailing, playing padel and volunteering by sailing with people with disabilities in Loosdrecht. Because business is ultimately about people — not logos.

📌 Curious what Content as a Service can do for your organization?

Watch the episode, subscribe to the channel, or get in touch directly.

We make sure you are seen. Again and again.