🎥 Trijber Media Insights #2

From intake to publication – the future of content creation

In this second episode of Trijber Media Insights, we once again sit down with Rolf Trijber, founder of Trijber Media. This time, we take a deeper look at the approach behind Content as a Service and explore the future of content creation in B2B.

How a collaboration works

Every collaboration starts with an intake. Not only to discuss goals, but primarily to determine whether there is a genuine connection. Strong content only emerges when there is mutual trust and synergy. That is why Trijber Media always begins with a Pre-Production Meeting: together we define the target audience, their questions, and the topics that truly matter.

Based on this, we jointly develop the questions and formats. Once these are approved by the client, the foundation is set. We then take care of the entire preparation: scripts on cue cards, branding, visual enhancements, and everything needed to ensure a smooth and efficient production day.

One production day, a wealth of content

During production, we work with multiple (AI-assisted) cameras and often use additional visual content on screens. This creates both dynamic visuals and deeper storytelling. After filming, the editing phase follows: branded intros and outros, music, and animations — all aligned with the client’s visual identity.

This is where real acceleration begins. Through transcription and AI analysis, we identify the strongest highlights. Sometimes a single sentence is enough to generate significant engagement. These fragments form the basis for short videos, social posts, and accompanying copy.

From video to visibility

Each video automatically results in multiple content formats. Think LinkedIn posts with the right hashtags, audience-focused copy, and — when required — targeted campaigns to reach specific audiences. Not to maximise views, but to reach the right people.

Visibility is not about volume. It’s about relevance.

Standard formats

Trijber Media works with a set of proven core formats:

• Vodcasts and interviews

• Q&A videos answering client questions

• Video pitches using autocue and performance

• Aftermovies and corporate videos

• Professional business photography

These formats form the core, but remain flexible. Clients can always expand.

AI as an accelerator, not a replacement

AI plays an important role in both production and post-production. It saves time and supports selection and structure, while the human eye remains essential. AI supports the process — creativity, relevance and quality remain human work.

Those who don’t use AI will fall behind. Those who use it intelligently accelerate.

Branded content is not a luxury

Video is a business card. Just as a website has a visual identity, video deserves branding. That is the difference between “quickly recording something” and being professionally visible. Branded video content creates recognition, trust and authority.

Commercially sharp, transparent and fair

The Trijber Media approach is commercially sharp yet transparent. No unnecessary complexity or excessive agency fees. One production day delivers content for months. Spread over weeks, visibility suddenly becomes highly accessible.

The future of video

Video will only become more important — not just for large organisations, but especially for SMEs. Visibility should not be limited to management; the people behind the organisation matter most. People make the difference.

The future lies in smaller, lighter, more compact productions, always with high quality. Entirely in the client’s interest: fully supported, visible, and able to grow.

📌 Want to learn more about our approach or Content as a Service?

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