More Registrations for Your Business Event?
- Rolf Trijber
- Sep 15, 2025
- 2 min read
Put Your Entire Team on Screen
Promoting a business event is not just about what you say —
it’s about who says it.
Instead of a single, formal invitation from “the organisation,” more and more successful events choose a different approach:
an inviting video in which the entire team briefly speaks.
This is not a trend.
It’s a proven strategy.
Why a team video outperforms a single speaker
Social platforms reward recognition, variation and authenticity.
When multiple people appear in one video, something important happens:
The algorithm recognises multiple faces and voices
Viewers are more likely to relate to someone in the team
The message feels personal rather than promotional
Watch time increases — and that drives reach
By editing short statements from different team members into one coherent compilation, you create an invitation that feels human, dynamic and credible.
Not scripted.
But intentional.
One invitation, multiple points of recognition
In practice, this means each team member contributes a small part of the story. For example:
the location
the atmosphere
the purpose of the event
the content
the connection
Together, these fragments form one powerful narrative.
As in the in the attached video, where short lines convey the essence:
“Where legal minds meet.
To share knowledge.
To build trust.
To strengthen our alliance.”
No long explanations.
Just one clear feeling: I want to be there.
Algorithm + human presence = maximum reach
What is often underestimated is how technically effective this approach is.
Multiple faces, voices and energy in a single video lead to:
higher engagement
longer watch time
better audience retention
wider distribution by the platform
The result?
More visibility — and more registrations.
Not because of tricks, but because the content feels real.
And that is exactly what today’s algorithms amplify.
From invitation to experience
A strong team video does more than inform.
It allows people to experience the event before it happens.
Instead of listing programme elements, it conveys:
inspiration
interaction
location and culture
substance and connection
The viewer is not addressed as a participant — but as a guest.
How we apply this at Trijber Media
At Trijber Media, we develop these invitation videos as part of a broader content strategy. We carefully consider:
who appears on camera
the role each team member plays
how the content is modularised
and how it performs across channels
This turns a single invitation into an active driver of registrations.
In conclusion
If you want more attendees at your business event,
don’t let the event speak alone — let your people speak.
That is recognisable.
That is scalable.
And that works.
Trijber Media — Because Authority Deserves Visibility.