Cybersecurity in context: Robin Goudappel on knowledge, innovation and visibility

During our AI Vodcast production day at the Groot Handelsgebouw in Rotterdam, Robin Goudappel of S2Grupo joined us to share his perspective and expertise on cybersecurity — through AI Vodcast conversations and focused Q&A videos.

For Robin, this was his first podcast experience. New, slightly unfamiliar at times, but above all engaging. When the conversation touches on his field of expertise, the energy naturally follows. Cybersecurity is a subject close to his heart, and that passion is clearly reflected in the way he speaks: knowledgeable, committed and genuinely involved.

The chosen location played an important role as well. The Groot Handelsgebouw is more than an iconic building; it is a community of innovative companies, entrepreneurship and creativity. That atmosphere aligns perfectly with the way S2Grupo operates — forward-looking, collaborative and driven by innovation.

In the conversation, Robin highlights how essential it is for organisations to differentiate themselves. Not through bold claims, but by demonstrating what they actually do for their clients. By innovating, introducing new technologies and realising everything with a clear purpose in mind. That is where real value is created — and where leadership becomes visible.

These AI Vodcast and Q&A formats make it possible to share that knowledge and vision in a structured, consistent way. Not as a one-off message, but as a sustainable approach to making expertise, innovation and partnership tangible.

Definitely worth repeating.

This is thought leadership in practice — and exactly where Trijber Media and S2Grupo align.